Sam & Spoons
University project
2023
Digital design Illustration
Brief
Sam & Spoons was created for a university project in which I was tasked with “meeting children at their level” to deliver specific messages in a way that they would best understand. These messages generally involved helping young children understand large, complex topics like death, friendship and loneliness.
Solution
After speaking with a primary school teacher and several children aged from 5—10, I decided that a series of short, illustrated stories would be the best way to present these concepts. The teacher noted that her students tended to connect best with familiar, recurring characters, and so I developed Sam and Spoons—the boy and his cat that the short stories revolved around.
Throughout the process of writing and illustrating the four Sam & Spoons stories, I spoke with as many children within my chosen age bracket as possible. 5—10 year old children proved to be a uniquely challenging and delightful group of clients and target audience for the project. I figure that if I can work with them, I can work with anyone!
Ultimately, I decided that the series should be hosted online so that it is accessible and free for children and their parents, and used Webflow to make a website that is easy to navigate for my target audience. I’ve attached some of the illustrations below!
Local time
Site last updated
4 April 2025